Was wondering if there's any plans to introduce some passenger amenities as an extension of marketing?
For example, in the early days, offering lounge access. Then moving on to offering meals/drinks for free on board - or charging for them as an additional revenue generator - but at the expense of potential customers choosing another airline that does offer it for free.
Then as time progresses into the more modern times, IFE and WiFi - again either for free to gain potential customers from a rival or charagable to bring in extra revenue.
I guess this could go as far as offering a car service to premium passengers.