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Author Topic: Marketing - how much does it work?  (Read 749 times)

Not Real

  • Former member
Marketing - how much does it work?
« on: July 31, 2017, 08:42:16 PM »
Does anyone have an idea if the marketing campaign works? It cost more and more when you open new routes and I have no idea how much does it help... Maybe can an airline survive without campaign or with just one kind of the available campaigns?

Offline 48days

  • Members
  • Posts: 28
Re: Marketing - how much does it work?
« Reply #1 on: August 01, 2017, 02:06:22 AM »
Use route specific campaigns on new routes with high demand to see faster profits, or to help compete against other airlines flying the same route.  Obviously don't spend money on a route specific campaign for a route that you're already at 100 image.

Company image is important.  Higher image allows you to charge more and compete against other airlines better.  My company image in BW1 is over 75 now, and I'm smashing my local competitors.

Not Real

  • Former member
Re: Marketing - how much does it work?
« Reply #2 on: August 01, 2017, 09:06:23 AM »
And mine reached 60 and doesn't want to grow anymore that's why I ask... But I plan to open new base, I suppose it will make my campaing image grow.  :P

Offline kberry

  • Members
  • Posts: 60
Re: Marketing - how much does it work?
« Reply #3 on: August 01, 2017, 09:38:53 AM »
Your image won't improve without marketing campaigns. More specifically "worldwide" market campaigns. They're not cheap but they are worth it in the long run. There are currently 8 airlines in BW2 with 100 image and they're all large enough (and more importantly profitable enough) to run worldwide campaigns. You'll likely have to step up slowly from "base country" to "continent of my base country" etc depending on how profitable you are but it can be done.

Side note: they get more expensive as your airline grows. I have one of the larger fleets in the current BW2 and it costs about 20mil/week for the worldwide television campaign alone BUT my CI is slowly increasing through the upper 80s.

ArmaghanJalil

  • Former member
Re: Marketing - how much does it work?
« Reply #4 on: August 01, 2017, 10:11:42 AM »
Hey,

If you are running a successful airline, and get company image to a certain level when you remove excessive marketing the company image falls.
Is there any way to keep it more static after you have reached a certain level.

i.e. I use TV marketing which is quite expensive for 2 months and reach CI of 60. As soon as the campaign is over, the image starts falling again...

Not Real

  • Former member
Re: Marketing - how much does it work?
« Reply #5 on: August 01, 2017, 10:40:41 AM »
Thank you guy for your answers and advises. I really appreciate it!

Conclusion: marketing campaign continues.   :P

 

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