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Author Topic: Has there been a change to the marketing system?  (Read 571 times)

Offline pndsc

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  • Posts: 145
Has there been a change to the marketing system?
« on: October 11, 2016, 05:58:55 PM »
I've got my marketing at the usual rule of thumb of 10% of expenses but my CI isnt rising noticeably from week to week. Has the system been changed so that only route-based marketing counts or something?

Offline DC

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  • Posts: 97
Re: Has there been a change to the marketing system?
« Reply #1 on: November 16, 2016, 01:56:49 AM »
Same issue here  :( . I just assumed it was my competition.  >:( >:(

Offline L1011fan

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  • Posts: 620
Re: Has there been a change to the marketing system?
« Reply #2 on: March 05, 2017, 09:37:16 PM »
I think competition is mainly to blame.

Offline Andre090904

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  • Posts: 1019
Re: Has there been a change to the marketing system?
« Reply #3 on: March 06, 2017, 04:48:24 PM »
Competition does not affect Company Image as far as I know. But delays or cancellations do. Maybe there was some event in your base/country/continent that led to delays/cancellations. Or your schedule is too tight. Maybe also some missed maintenance actions, strikes, could be anything.

Offline NovemberCharlie

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Re: Has there been a change to the marketing system?
« Reply #4 on: March 06, 2017, 06:22:44 PM »
There has been a change to the CI/marketing system:
Company Image rises a bit more slowly than before when CI is over 50% (no changes in the costs, only in the change rate).

The "new airline boost" for Company Image is now taken into account when calculating the initial CI change rate. Previously it was possible for the CI to stay "stuck" for rather long time due to the initial boost, causing some confusions.

Maximum "new airline boost" on Company Image is now initial CI 30 instead of 25. (when this is achieved depends on the game settings and when the airline joins)

 

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