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Author Topic: Marketing  (Read 598 times)

Offline armadillomaster

  • Members
  • Posts: 91
« on: October 20, 2014, 11:37:25 AM »
I am really struggling with company image.

If i increase marketing i lose money... I aren't too bothered about my image being 100 but if i could get it and keep it at 50 i would be happy for now.

Any ideas on the best way to do it cheaply?

Offline alexgv1

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  • Posts: 2184
Re: Marketing
« Reply #1 on: October 20, 2014, 02:03:10 PM »
A good rule of thumb is to not spend more than 10% of your revenue on general marketing campaigns. Some people may go up to 15% and that is okay if you are making a lot of profit and want to boost CI.
CEO of South Where Airlines (SWA|WH)


  • Former member
Re: Marketing
« Reply #2 on: February 27, 2015, 12:56:46 AM »
What if we're not making positive revenue yet.   My company is only 45 days old and my CI and RI are still very low


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