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Author Topic: Route image  (Read 397 times)


  • Former member
Route image
« on: August 03, 2014, 03:25:22 PM »
What should i do when i have a 100 pts on route image? should i change the marketing campaign i have, and use this money on another one? or should i keep the campaing on this route?


  • Former member
Re: Route image
« Reply #1 on: August 03, 2014, 03:35:37 PM »
RI 100 is the maximum, so you don't need a further route image campaign.

You can also ask several questions in one thread if you want. That might help you to keep it more organized. :)

Offline Kadachiman

  • Members
  • Posts: 915
Re: Route image
« Reply #2 on: August 03, 2014, 03:54:21 PM »
IMO spending money on marketing for RI is a total waste anyway.
The RI will grow as time goes on so no need to spend money....the 'saved' money is better spent elsewhere.


  • Former member
Re: Route image
« Reply #3 on: August 03, 2014, 04:02:51 PM »
To be honest I spend huge amounts on RI under many circumstances. Of course you shouldn't overpay there but especially on widebody longrange routes getting a high RI fast is crucial.

Offline Troxartas86

  • Members
  • Posts: 877
Re: Route image
« Reply #4 on: August 04, 2014, 04:13:26 AM »
Route marketing used to be rather pointless but in the current build it could take all year to reach 100. I don't use it very often myself but I generally will to get a jump on competitors early, when entering into a highly contested route, or when the initial losses on a new route are rather high (as in long haul service).


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