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Author Topic: base-specific route marketing  (Read 625 times)

Offline hmellouli

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  • Posts: 663
base-specific route marketing
« on: July 12, 2013, 01:44:53 PM »
Hi Sami,

is it possible to add base specific route marketing. the goal here would be to raise the RI of an entire base. this would be helpful when opening a new base with a bunch of new flights. instead of doing route marketing on each route, it would be easier to have a base marketing option.

Offline kberry

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  • Posts: 59
Re: base-specific route marketing
« Reply #1 on: May 11, 2015, 12:56:41 AM »
I'd like to add on to this. I had the same idea today but I'd like to make it more specific: Instead of Base-specific marketing I suggest adding Airport- or City-specific marketing. For example, The airline I'm currently running has 4 bases. If I intend to expand into a new market from all 4 bases I would need to have 4 separate route-specific campaigns. My suggestion would be to make it airport-specific so one campaign would effect all 4 routes in my example. Of course, said campaign would need to cost more for each route it wouldeffect. City-specific would also work where there are multiple airports in the same city (New York i.e. JFK/LGA comes to mind) and one "local" City advertising campaign would effect all of an airline's routes going into an airport in that city.


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