Can't turn a profit on a line without competitors....
I can't turn a profit.... please help.
I have lease three Fokker 50 mk 100 with the PW125B enigines (1010NM) and standard seating arrangement. All three were bought new, now about 6 months old.
I mainly operate 1 route: Milwaukee -> Orlando with demand at about +/- 500 pax and i supply +/- 350 pax (route image is 100 and there are no competitors)
I operate another smaller route to optimize scheduling: Milwaukee -> RR Washington National with demand at about +/- 195 pax and i supply +/- 58 pax only three days a week (route image is 95) which gives me a good fleet utilization at 19h.
My load factor stays around 70%, even tough i've been dropping the prices. My company image is 28, which i know is low. But as i've been constantly losing 150.000,- a month i don't have the reserves to survive kicking in an extra ad campaign.
This is my second attempt at this base, and last time is (with three saab 2000's) i got in the same struggle operating 3 main routes. I eventually bled out and thought it was because of operating three smaller routes and thus having higher advertising costs per plane. But now its all happening again ........
The only mistake i could imagine i've made is delaying the first ad campaign by three weeks till the delivery of my first plane, which caused my company image to fall to +/- 2 until the campain kicked off.
Anybody any tips? i really hate starting over again....
Roper (Mosquito Air)