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Author Topic: How quick will CI recover from...  (Read 1060 times)

Offline Wing Commander Chad Studdington

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How quick will CI recover from...
« on: July 08, 2010, 03:09:48 PM »
I really want to change my airline name but currently have a CI of 39 and don't want to loose it that much but I really don't like my name.

Basically how quick will my CI recover from that drop and given the fact most of my routes are flown by only me will it hurt much if I change it? Will I see a massive drop in LF?

And a niggle, surely a re-brand in reality would cause people to "forget" a company exists. If BA changed to UK Air (or something) we wouldn't just forget BA, we would see UK Air as BA with a different name so I don't see why it has to happen in AWS.

Offline Sigma

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Re: How quick will CI recover from...
« Reply #1 on: July 08, 2010, 03:26:04 PM »
The Rebrand screen tells you what your CI will go after the change.  It'll probably be somewhere in the 0-10 range.

As for how long it takes to recover, that depends on your Marketing outlay.  It doesn't get a "boost" or something.  HOwever long it took to get to 39, it'll take that long to get there again.


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