well.. i don't think this is really normal.. You should have a huge money loss in the first week because the leasing, you pay 3 months in advance.. so you have a huge loss... But then, if you choose your routes carefully, you should notice your income increasing.. sometimes your income is bellow 0, but it should increase during the weeks.. and then turn green..
If you are having losses, but they are decreasing, then wait a little more...
But if they keep decreasing, there is something wrong..
reasons may be:
- you have old aircraft with huge maintenance costs..
- your route has too much available seats (others players flying this route) than the demand..
- your prices are too high and the passengers just don't fly with you.. Try lowering your prices by 20% or 30% untill your LF gets high.. then you may increase the prices slowly.. If the load factor decreases again, then you lower the price again.. like 10%...
- try to lower the CEO's salary (this is you.. you don't need to pay yourself)