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Author Topic: Supply, Demand and Company Image  (Read 683 times)

hybridace101

  • Former member
Supply, Demand and Company Image
« on: January 25, 2010, 12:54:00 AM »
Please take a look at the graphic below and pay particular attention to Thursday's figures.  If there are more available seats on that day than actual demand (thanks to competition), is there still a good chance I can get more than a 50% LF on that day if I want to add my flight to what's available on that day?  How long will it take before I can see the results bear fruit or what can I do without bringing up costs (i.e. marketing) or reducing prices substantially especially since the cost of TV/radio marketing can be much more than the incremental amount I would get if I didn't use such media. 

I understand that a higher total company image gives us the right to raise prices.  But howabout a higher individual route image?
« Last Edit: January 25, 2010, 01:09:44 AM by hybridace101 »

Offline Sami

  • Administrator
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  • Posts: 15918
    • AirwaySim - Are you the next Richard Branson?
Re: Supply, Demand and Company Image
« Reply #1 on: January 25, 2010, 02:57:34 PM »
Since the sold seats (and resulting LF%) depends on so many different things it's not really possible to answer that..

hybridace101

  • Former member
Re: Supply, Demand and Company Image
« Reply #2 on: January 29, 2010, 05:24:32 AM »
My airline is more than 2 years old and my loads have averaged 82-85%.  My company image is around 61.  When would be the best time to raise fares by even 5% and will that have an impact on passengers willing to travel?

 

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