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Author Topic: Ticket Price too low of a factor  (Read 828 times)

Offline swiftus27

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Ticket Price too low of a factor
« on: August 28, 2009, 06:36:50 PM »
It seems as if pax take too many other considerations into mind when they decide to fly. 

For instance, I am flying new A320s with standard seats to KMSP from KCLE with a ticket price of $35.  My planes are only 30-35% full.   My RI is 100 and CI is 50.  Honestly I find it kind of lame that for me to get a higher CI I have to advertise worldwide when 95% of my flights are within the USA. 

I think that pax really should look at price more than they already do.

Offline Sami

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Re: Ticket Price too low of a factor
« Reply #1 on: August 28, 2009, 06:39:21 PM »
The advertising campaign terms "local, regonal, country, world" are just to describe the size of the campaign. Company image is a global companywide variable and does not take into account if you would only fly from Alaska to Greenland (or somewhere else remote or local) ;D
« Last Edit: August 28, 2009, 06:41:22 PM by sami »

Offline swiftus27

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Re: Ticket Price too low of a factor
« Reply #2 on: August 28, 2009, 06:59:06 PM »
Oh, and they like smaller planes way too much.  My CRJ is 95% full while the A320 is 35%.  Same price.


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Re: Ticket Price too low of a factor
« Reply #3 on: August 28, 2009, 07:29:02 PM »
You dont have to advertise "world wide" to get a higher CI. Its just more effective.

You can have 3x Continent campaigns and still have near 100 CI. Its about how much % you spend compared to your income and size of airline.

A 100k base city campaign will not rise your CI as fast as a 100k world wide campaign. But a 300k base city will rise faster then a 100k world wide because your spending more of a % of your income on Advertising.

Also, its easier to fill a 50 seater then a 130 seater. Right? This is more so the reason when you have over capacity on a given route. The smaller aircraft fill first (sorted by time of flight) and whatever is left goes to the bigger aircraft.

Which game is this btw?



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