Route Marketing before launch?

[joeleung01]

Hi everyone,

Just wondering if route marketing (RI) is effective before the launch of actual service? For example, the first flight on my new route actually doesn't happen for another 3-4 weeks but I've already started a marketing campaign so would I see the benefit?

Thanks.

Joe

[vitogor]

Good question. I've been wondering about this myself. I always set the campaigns to start immediately, so it's usually 2-3 weeks before the a/c arrives. Is it just a waste of money?

[Sami]

It should work now, just changed it yesterday.