Company image = no value?

[samomuransky]

Why isn't company image included in company value calculation? I mean, there are companies where most of value is brand

[Kontio]

How many USD per CI point?

[fischer]

many companies consider stuff like that an intangible asset on their balance sheet, some may even consider 'goodwill' as an intangible asset.

[Yb]

many companies consider stuff like that an intangible asset on their balance sheet, some may even consider 'goodwill' as an intangible asset.

yeah but in this game in $$$$ it's still 0.

[swiftus27]

They call the term "Goodwill"

Some companies try to claim it on their balance sheets. 

Guys, there are accounting issues all over this game.  As an example, Prepaid Leases (the month's you pay in advance when you order a plane) should be considered assets and included as well.