I got up this morning and checked my routes only to find that the uncontested, under-served routes that had been 80-90% full were now suddenly, for the last week and a half, only filling up 20-30%. For one route, I raised prices 2% before I went to bed, but the other route was unchanged. My marketing campaigns have also not changed.
Basically, nothing has changed. I don't have staff problems, delays/cancellations are low and have not increased... company image is flat, and route image is growing slowly.
Why am I now on the fast track to bankruptcy because almost nobody is flying my routes? It's not like they're getting on another airline at these airports. I'm the only company running flights out of them.