Situation: Game 2 (1977): I have been running for about 120 days. From early days I set a generous General marketing campaign (Permanent) for my Base Country (I only have local flights), of $259,189 per week. (Newspapers & Radio). Additionally I have had for past month or two, 10 Route Specific campaigns (also News & Radio) worth about $15,000 each per week. That's over $450k per week.
I'm making money - not a lot, but it's very slowly on the up. I was growing slowly in CP% but for no apparent reason I peaked at 31% and am now dropping ?? Why
I have not changed / stopped / dropped any marketing. My personel are on auto for pay, recruitment, etc. so no issues there, and my route load factors remain in the 80's to 90's. Why would my CP start to drop?
Thanks for any explanations.