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Author Topic: Advertising/Marketing  (Read 330 times)

Online rettir

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  • Posts: 43
« on: September 26, 2015, 12:58:42 AM »
In game #1, I am spending $261,072 a week on permanent base country advertising. My weekly total operating revenue is ~$2,200,000.

My company image increased to 40.43 and now is declining [currently 37.36].

Did the company image overshoot & is now declining to what it should be regarding my advertising budget. Or is there another reason ?

Offline Jona L.

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  • Posts: 3361
Re: Advertising/Marketing
« Reply #1 on: September 26, 2015, 12:12:15 PM »
Most likely your profits increased.

CI is calculated on cash spent on marketing vs. profit of the airline.

Negative factors for CI can be:

- large amount of delayed flights
- large amount of canceled flights
- staff strikes
- MX-penalties (missed checks)

Online rettir

  • Members
  • Posts: 43
Re: Advertising/Marketing
« Reply #2 on: September 26, 2015, 05:10:12 PM »
"Most likely your profits increased."

Yes that's it. Just had a dip in profits & company image increased.


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