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Author Topic: Company image won't change  (Read 350 times)

wolfsbourger

  • Former member
Company image won't change
« on: May 10, 2015, 01:34:03 PM »
So, I have been spending 2 mil/week on general advertising. 1 mil in my country base and 1 mil in whole world, but my company image is stuck at 19. Is there something wrong?

Offline kberry

  • Members
  • Posts: 51
Re: Company image won't change
« Reply #1 on: May 11, 2015, 05:13:53 AM »
Give it time. Your airline is 70 days old. I have an airline in the same game world 5 years in with good marketing a large relatively young fleet and a well established route system. My CI is hovering around 60 and has been SLOWLY but steadily creeping up. It doesn't move fast so you have to be patient.
« Last Edit: May 11, 2015, 05:22:35 AM by kberry »

Solemus

  • Former member
Re: Company image won't change
« Reply #2 on: May 12, 2015, 03:13:08 PM »
So, I have been spending 2 mil/week on general advertising. 1 mil in my country base and 1 mil in whole world, but my company image is stuck at 19. Is there something wrong?


Why 2 separate advertising? Do it all under 1 advertising campaign, which is the whole world, this will of course include your home country, unless you're on some other world, maybe the moon?  ;D ;D

Offline vortex787

  • Members
  • Posts: 55
Re: Company image won't change
« Reply #3 on: May 13, 2015, 08:54:22 PM »
Why 2 separate advertising? Do it all under 1 advertising campaign, which is the whole world, this will of course include your home country, unless you're on some other world, maybe the moon?  ;D ;D


Well I thought that CI increases further if you spend more money on it. With 5 worldwide ad campaigns your CI should be higher than just 1 worldwide ad campaign since you spend up to 5 times the money... or isn't that true?

 

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