I launched a global marketing company in my base country including everything (even TV). Should I create a route specific marketing for both destinations then?
Another words, will the scheme:
A(Base country global marketing) - B (route specific marketing)
work the same as:
A(Base country global marketing + route specific marketing) - B (route specific marketing)
And in the last case I just burn my money?
In my opinion there is no reason to make two companies in my base country where people see the logo of my company on TV everyday anyway:)