When ever I create a new route, the load factor remains at 20-30% and slowly goes up over the course of a few months... Is this normal? It even happens when I'm the only one on a route. Marketing seems to help a little bit, but do I really need to spend ~60k (USD) per week on advertising for each route? Most of my routes are profitable, so I'm not looking at a bankruptcy anytime soon, but it nearly sunk me in the beginning.
Any help or tips would be greatly appreciated! I've been playing aws for a while and ended up creating a pretty successful airline in my first game in a beginner world, but once I moved to a more difficult world, I got destroyed... That was back in 2012 or so, but now I'm coming back and want to get better so I don't fail immediately in harder games.