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Author Topic: How can I increase company image?  (Read 769 times)

Offline jonna1992

  • Members
  • Posts: 44
How can I increase company image?
« on: February 21, 2014, 10:57:36 PM »
Hello!

I currently have about 50 in company image. I had 55 but then it dropped back to 50, which i would like to improve. I just cannot see how.

I have a quite new fleet, average age is 3,9 years.
My punctuality is 91,7 %.
Cancellation is 1,6 %, 63,5 % of it is due to AC turaround times.
73,5 % of the delays are also due to AC turnaround times. Still i always give aircraft enough time to have ~1% probability of delay. (started giving enough time after my first 3-4 aircraft).

Should i give aircraft even more time to turn around? Should i have used premium economy seats?

Marketing i do: TV, Radio and Internet av a permanent campaign in "my base country".

What more should I be doing? I feel stuck around 50 CI...

Thanks in advance.
La Paz
Jonatan Paz

Offline CUR$E - God of AirwaySim

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  • Posts: 4028
Re: How can I increase company image?
« Reply #1 on: February 21, 2014, 11:57:00 PM »
Only way to increase CI is to increase money spend on marketing.

Offline Kadachiman

  • Members
  • Posts: 914
Re: How can I increase company image?
« Reply #2 on: February 22, 2014, 05:58:03 AM »
Hello!

I currently have about 50 in company image. I had 55 but then it dropped back to 50, which i would like to improve. I just cannot see how.

I have a quite new fleet, average age is 3,9 years.
My punctuality is 91,7 %.
Cancellation is 1,6 %, 63,5 % of it is due to AC turaround times.
73,5 % of the delays are also due to AC turnaround times. Still i always give aircraft enough time to have ~1% probability of delay. (started giving enough time after my first 3-4 aircraft).

All good


Should i give aircraft even more time to turn around? Should i have used premium economy seats?

Do not add any more time after <1% as no benefit
Standard has advantage over High Density, from there on it seems to have very little effect = waste of money and seat space


Marketing i do: TV, Radio and Internet av a permanent campaign in "my base country".
Add marketing is really the only way as you have all the rest covered e.g. maint checks on time, low cancellations, etc

What more should I be doing? I feel stuck around 50 CI...
Caution - do not spend more than you can afford on marketing as it is a quick way to B/K
Is your competition better than 50 CI?


Thanks in advance.

Offline jonna1992

  • Members
  • Posts: 44
Re: How can I increase company image?
« Reply #3 on: February 23, 2014, 05:46:06 AM »
Thanks a lot guys CI is already up to 63  ;D
La Paz
Jonatan Paz

 

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