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Author Topic: Fill demand or add destinations  (Read 1183 times)

Offline DennisN

  • Members
  • Posts: 206
Fill demand or add destinations
« on: October 02, 2013, 03:24:17 PM »
What is a best practice when starting up?  Do you recommend filling up 1 route until you max it out or do you include other locations before they get filled with other airlines?  Looking for some thoughts.  Thanks.

exchlbg

  • Former member
Re: Fill demand or add destinations
« Reply #1 on: October 02, 2013, 03:39:32 PM »
Filling up routes until you somewhat dominate them is the safer and cheaper idea, because every new destination causes a rise in costs as marketing and staff.

Offline Slurve30

  • Members
  • Posts: 516
Re: Fill demand or add destinations
« Reply #2 on: October 02, 2013, 05:49:24 PM »
It's definitely cheaper to fill your routes as it seems to save on marketing and staff, but I wouldn't say it's necessarily safer.  If you got all your eggs in just a handful of routes, all it takes is a competitor (or a bad player) to flood your trunk routes and you're screwed.

ucfknightryan

  • Former member
Re: Fill demand or add destinations
« Reply #3 on: October 03, 2013, 03:42:50 AM »
Keep in mind that Route Image limits the total % of the pax on a route you can attract.  Filling a route to 100% capacity with a low or zero RI can result in painfully low load factors while RI builds.

 

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