This is something that's been indirectly talked about in different topics, but I'd like to focus on it individually here.
Basically, list prices are almost never what any airline pays for the airplane. in fact. most airliners are sold with a 40-60% discount from list price. obviously that depends on order size, fleet, etc. the highest discount we get in AWS is 20%, which is nice, but still very high. for example I just ordered 40 B764, and my final price is around ~$124M per A/C, instead of ~$154M. in real life, that would have been closer to $60-80M.
My proposal would be something like this:
(these are initial orders, supplemental orders should be priced around the same, unless it would have better terms, i.e. larger order than initial)
1-2 orders: list price
2-5: 5% off
5-15: 15% off
15-25: 25% off
25-35: 40% off
35+: 50% off
i know there are also discounts for being a launch carrier and other things as well, so that should stay.
Article about this topic: http://online.wsj.com/article/SB10001424052702303649504577494862829051078.html
Sami, what do you think?