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Author Topic: CI  (Read 393 times)

Offline hmellouli

  • Members
  • Posts: 590
CI
« on: April 08, 2013, 03:43:31 PM »
does anyone know how fast CI rate should increase with marketing payment increase. I've been stuck t 70% for a while, so a few game months ago, I doubled my marketing from 1.1M to 2.2M a week, it went up by a whole.........1 point. I seems like i should be going faster, from my own experience anyway. my total weekly revenue is around ~$37M. what do you guys think?

Offline Infinity

  • Members
  • Posts: 1564
    • Aviation Awareness
Re: CI
« Reply #1 on: April 08, 2013, 04:08:22 PM »
It was winter, you probably had severe delays and cancellations due to weather, which keeps CI from growing even if you are spending enough.

exchlbg

  • Former member
Re: CI
« Reply #2 on: April 08, 2013, 04:36:00 PM »
Efficiency of marketing can be very different ,especially number of destinations will influence it. You even after doubling of funds donīt spend 10 % of income for marketing which in many cases hardly gets you to 70% (I had a regional all-prop airline with many small destinations and needed 20% to get to 60% !), so it looks you need even more money on your way up.

 

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