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Author Topic: [-] Purchase RI Boost on New Routes  (Read 412 times)

Offline BryanIAH

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[-] Purchase RI Boost on New Routes
« on: July 07, 2012, 08:58:33 PM »
RI's importance has increased with the launch of the new beta, which results in low LFs on new routes. This is a bigger problem when dealing with "long and thin" routes, such as a 7000nm flight with 300 pax demand on an aircraft with 250-350 seats. Large airlines can take losses while RI is built up, but small airlines could lose millions in fuel on long routes in a Modern Times scenario.

Airlines announce and advertise new routes months in advance in real life. TK announced IST-IAH a few weeks ago and the flight is already loaded into their system (April 2013 launch date). UA announced DEN-NRT with the 787 and loaded it into the system with a similar launch date. These airlines (and others) are already selling tickets and pax will certainly know about the route long before the first flight is flown.

AWS doesn't have a system to build RI before a route is launched and this would be impossible at the very beginning of a scenario when the airline is formed on Day 1 and flights begin immediately.

I propose an option to purchase RI for a specific route when the first flight is scheduled. The fee would be equivalent to a route specific marketing campaign for 6-12 months. The fee structure and RI boost could work like this:

+10 RI: Weekly internet campaign fee x 26
+20 RI: Weekly newspaper campaign fee x 26
+30 RI: Weekly billboard campaign fee x 26
+40 RI: Weekly radio campaign fee x 26
+50 RI: Weekly television campaign fee x 26

Of course the exact numbers could be modified as necessary. Limits could also be in place on the max number of boosts purchased in a specific period of time.
« Last Edit: May 21, 2013, 10:02:13 AM by sami »

Offline swiftus27

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Re: Purchase RI Boost on New Routes
« Reply #1 on: July 08, 2012, 01:37:52 PM »
Sorry, but the reason this can't be implemented is simple.  This would make it far too easy for large/established airlines to come in to a new base and bully everyone.

Offline BryanIAH

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Re: Purchase RI Boost on New Routes
« Reply #2 on: July 08, 2012, 02:47:08 PM »
Sorry, but the reason this can't be implemented is simple.  This would make it far too easy for large/established airlines to come in to a new base and bully everyone.

What about an airline age restriction? This feature could only be visible to airlines for the first 6 months/1 year/etc.

Offline Maarten Otto

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Re: Purchase RI Boost on New Routes
« Reply #3 on: July 24, 2012, 01:44:08 PM »
Or, only being available as long as you operate out of 1 single airport.

Offline Sami

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Re: Purchase RI Boost on New Routes
« Reply #4 on: May 21, 2013, 10:02:05 AM »
Route marketing bugs were fixed and it actually works like it should now so it is the same as this basically.

 

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