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Author Topic: Low L/F?  (Read 1682 times)

RisteMakedonski

  • Former member
Low L/F?
« on: January 11, 2009, 02:21:12 PM »
Why is my load factor going down? It used to be high but now it's not. What can I do to increase it? I already have marketing.

jagalubnan

  • Former member
Re: Low L/F?
« Reply #1 on: January 11, 2009, 02:52:45 PM »
Do you have any cancellations?
Also, check for competition on your routes; if there are other airlines flying your routes, they could have cheaper prices, in that case, lower your prices on those routes by about $5-10 [imo] and monitor for a week. If it's still not what you want, repeat again, but remember, in the beginning of games, you should be getting ~40% LF, which will gradually increase as the months go on.

Kastor

  • Former member
Re: Low L/F?
« Reply #2 on: January 11, 2009, 07:42:22 PM »
I have similar problem. I have 90% healthy aircraft, 100% punctuality, no cancellations, regular prices and only one competitor, but offered seats of us both is 30% of the demand and I can not exceed 60% LF, and average is 54%.  :(
I am flying 3rd month on that route.

jagalubnan

  • Former member
Re: Low L/F?
« Reply #3 on: January 11, 2009, 07:44:35 PM »
It will take longer than 3 months to get to ~90% LF.
Try doing some marketing :)

Kastor

  • Former member
Re: Low L/F?
« Reply #4 on: January 11, 2009, 07:52:26 PM »
Thanks jagalubnan, I have a company image 49.02% and I have a permanent nationwide newspaper/billboard/radio marketing since three weeks, but before I also had a campaign with tv for 2 months, so it covered both cities at all times. But I raised prices 3 weeks ago.

jagalubnan

  • Former member
Re: Low L/F?
« Reply #5 on: January 11, 2009, 07:58:11 PM »
No worries! ;D

It takes a bit of time to find the perfect balance between marketing & prices, lol. Good luck!!

 

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