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Author Topic: Thoughts on marketing and CI  (Read 932 times)

Offline jewiden

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  • Posts: 93
Thoughts on marketing and CI
« on: January 11, 2011, 01:09:47 PM »
So, suddenly my CI is dropping, for no apparent reason. Yes, I've checked delays and tech and all such things.
Although, what I did do, was to increase my marketing. As I already had 5 campaings going, I thought it would be a good time to tidy them up a bit. I closed them down, and started one large one, that in matters of pure hard cash, was about 15-20% bigger.
Still, CI down from 90 to 84 and still dropping..

Offline PiaDijkstra

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Re: Thoughts on marketing and CI
« Reply #1 on: January 11, 2011, 02:36:03 PM »
Usually CI is roughly based on spending money. That should not provide a dip

Perhaps you have been fined for bad maintenance or fired staff? Also delay percentage might be bad?

Offline jewiden

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  • Posts: 93
Re: Thoughts on marketing and CI
« Reply #2 on: January 11, 2011, 02:40:56 PM »
Usually CI is roughly based on spending money. That should not provide a dip

Perhaps you have been fined for bad maintenance or fired staff? Also delay percentage might be bad?
No fines that I have seen and have not fired staff. Also, fines and firing of staff gives one cut in CI, not a slow decline.
And, as I said, I've checked delays and all that, and it's in no way worse than one I were at 90.

 

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