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Author Topic: Average Load Factor Help  (Read 724 times)

Offline iFlysimX

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  • Posts: 210
Average Load Factor Help
« on: January 10, 2011, 02:33:02 PM »
I am flying 2 routes one with 160AVG demand and one of 240AVG demand.....i am both the only airline to fly there and i have a plane of 114 seat but my Average load factor is only 52%......Why so low when there a big demand.....HELP..... I just stared about 24 hr ago...


Offline PiaDijkstra

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Re: Average Load Factor Help
« Reply #1 on: January 10, 2011, 02:48:26 PM »
You need to built, people need to get aware you exist and you fly. Wait a few days and you will see it will pick up. Have a look to your route image, that will increase through time. I helps a little to lower your prices with 10-15% until Route image is nearing the 100.

Patience is critical with this game mate!

Offline iFlysimX

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  • Posts: 210
Re: Average Load Factor Help
« Reply #2 on: January 10, 2011, 02:50:17 PM »
Ok one Route Image is at 13 and the other at 21........What does those mean

Yield, / RPK

Revenue, / ASK

« Last Edit: January 10, 2011, 03:05:47 PM by Clement »

Offline ACDennison

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Re: Average Load Factor Help
« Reply #3 on: January 10, 2011, 07:52:41 PM »
Route image is 0 to 100, I find you need 60+ to get a nice sensible LF :)

You also want to do some low level General Marketing to get your Company Image (CI) up, for Y-class low levels are fine, but more is better - I operate regional stuff very happily at 50 CI,

The length of your flights can be a factor if you are using HD seats, pax don't like them beyond 2 hours each way... it's not a big effect, but maybe look at refitting to standard seating on longer routes, while doing that you can also install a few C-class seats (4-6 seats I'd suggest, assuming you have some C-Class demand).  These should fill gradually as your CI rises.

Yield c/RPK = Revenue Passenger Kilometres, i.e. cents earned per ticket sold, per kilometre flown
Revenue c/ASK = Available Seat Kilometres, i.e. cents earned per seat (sold or not), per kilometre flown


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