I am wondering what the tangible benefts of alliance membership are? The manual is a little vague, and appears to indicate that it is little more than a company image thing. Looking at the airlines with a high CI, most are members of alliances, but this could be a function of their size, and therefore ability to spare the cash.
The apparent lack of beneifits (eg base sharing, codesharing, revenue distribution) puts me off joining one. Can antone advise?