There is something wrong with the way Loads are determined. I would imagine that the total number of passengers would be a product of frequency, CI, RI, fares, prop/jet, competition etc.
However the Load calculation seems to be on percentage rather than actual seats as I discovered.
To quote an example: i had a certain route with an average daily demand of 50. Because I did not have a spare ATR42 lying around, i temporarily put an ATR72 on the route with lower fares to compensate and got daily load of around 44 passengers (68.5%). Fair enough.
Now when a 44-seat ATR42 came along, I swapped the planes flying those specific routes. So i should have got 100% loads now right since I had a smaller (but otherwise similar) aircraft flying the route. Isnt that how it works in real life? But here, my average daily loads have dropped to the 30-33 pax/day which, hold your breath is EXACTLY 68.5%! Not quite realistic is it?
I am loosing 2k per trip on lost pax revenue!