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Author Topic: Company Image  (Read 574 times)

Offline m320au

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  • Posts: 156
Company Image
« on: May 22, 2010, 02:16:02 PM »
Just curious,

Is there a reason why we can't see a competitor's company image?

Say for example I was British Airways, i'd have a pretty good idea just by living in the UK that Ryanair advertised less than I did.

Granted I wouldn't know their individual route images (that would require confidential marketing reports), but I would at least know whether this company was advertising in the 6 o'clock news every night, and that would change my perception and strategy against that company.

After seeing a screenshot in a former post i'm now curious as to whether there's a strategy in maximising CI, then operating flights with exceptionally high fares at low load factors.

It would be helpful to understand roughly where one stands in the public's eye relative to one's competition I guess.

Australia One.

Offline alexgv1

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  • Posts: 2184
Re: Company Image
« Reply #1 on: May 22, 2010, 03:51:59 PM »
There was a little discussion of it in this thread that might be useful:,21181.0.html
CEO of South Where Airlines (SWA|WH)


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