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Author Topic: Company Image falling  (Read 2560 times)


  • Former member
Company Image falling
« on: February 27, 2010, 09:47:54 PM »

I have just checked my airline, and i noticed that the Company Image has decreased 3.8%.. This is not a biig decrease, but was enough to affect my Load Factor.

So, what may cause the Company Image do decrease? I just made an 1 year country wide marketing campaign, and still my CI decreased.

I have checked my aircraft conditions, and they all are above 90% ... most of them in 95%... My fleet is a bit old, 14.2 Yrs old (average).. but everything was doing OK untill now...

Should i start to replace my old airplanes with newer ones?

Offline LemonButt

  • Members
  • Posts: 1895
Re: Company Image falling
« Reply #1 on: February 27, 2010, 10:35:33 PM »
Old fleet will do it...14.2yrs old average means you probably have some 20+ year old planes.  Delays/cancellations will drop your CI also.  Your alliance has a bearing on company image also if you've left an alliance recently.


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