I started my routes at the suggested prices before reading about these changes. Load factor was in the 30%-40% range. I dropped the prices by 50% across the board. Now the load factors are in the 70%-80% range, and steadily climbing. (But many flights still losing money.)
Once the load factor is within acceptable range (80%+), how much of a price increase can we safely execute without scaring off all the passengers?
You shouldn't need to go as low as 50%. That's far too low, I think. Max for me would be 25% on routes with competition. If fact, I think against Sami's routes and 1-2 other strong players, I have 5-6% off default. All other routes are 1-2 $ off default. If you are alone on the route, you dont need to drop your prices so steeply.
Remember, you have a low RI and CI. No one will get 100%.. not even 90% at this point. The best you can get would be 80% and that's with very cheap tickets that. Which is what you are doing. But, as you stated... your still losing money flying, right? Because 80% LF @ 50 % off default doesn't bring in more income then 50% LF @ 10% off default prices.
RI dictates how many Pax you can theoretically get from a given route. It also has a small effect against competition on the route.
CI dictates how many Pax you can theoretically get from a given route and
what price they will pay. It also has a large effect against competition. Compared to RI.
As the game starts out, RI has the largest effect on the player. Because all routes are new.. (duh!). However, as RI rises, it gives away to CI. Since RI can't go above 100 and it only takes 6-12 mths for RI to reach 100, CI becomes the dominate factor later in the game.
Hopefully this helps.
Edit: Grr Sami.. thats twice you beat me to the punch -.-